Straight talk

Insights for the golf industry.

No lifestyle fluff. No agency jargon. Analysis, perspectives and strategic ideas for those who want to make a difference in the golf industry, not just be part of it.

A woman putting, with a man crouching beside her and reading the line with her

Analysis04 November 20268 min read

Golf clubs lose 70 percent of beginners: how to turn course-permit graduates into members

Only around 30 percent of beginners who earn the course permit become club members. Where golf clubs lose them, and the steps and metrics that change that.

Analysis23 October 20269 min read

YouTube golf: how Bryson, Good Good and co. are reordering golf marketing

Bryson DeChambeau has more YouTube subscribers than the PGA Tour, LIV is in bankruptcy protection: what the new era of golf means for brands, clubs and retailers.

Analysis23 October 202612 min read

LIV Golf is insolvent. Was the attack on the PGA Tour a success nonetheless?

More than five billion dollars, two major wins, one bankruptcy filing: the story of LIV Golf in five acts and what the golf industry can learn from it.

Case study19 October 20269 min read

Twelve days that changed Good Good: what golf brands can learn from the Callaway clip

One ad, twelve days, lost partners and a new leadership team: what the Good Good case reveals about creator marketing and approval processes in golf.